One of the main reasons why posting frequently is important is because it helps TikTok’s algorithm understand your niche and who to put your content in front of. The algorithm is designed to learn about the type of content you create and the audience you are trying to reach, and the more you post, the better it understands you. This can lead to more visibility for your videos and ultimately, more followers.

Another benefit of posting frequently is that it allows you to consistently show up in your followers’ feeds, which can help you build a loyal audience. By posting regularly, you can keep your followers engaged and interested in your content, which can encourage them to continue following you and sharing your videos with their own followers.

Of course, it’s important to maintain a balance and not sacrifice the quality of your content in the process of posting frequently. It’s better to post a smaller number of high-quality videos than a large number of low-quality ones.

In conclusion, posting 3-4 times per day on TikTok can be a powerful strategy for growing your following. By consistently posting high-quality content, you can help the algorithm understand your niche and attract a wider audience, ultimately leading to more followers.